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首页> 外文会议>International Conference on Advances in Computing, Communications and Informatics >The Social Travelers: Factors Impacting Influence of Location Sharing In Social Media On Motivation To Travel
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The Social Travelers: Factors Impacting Influence of Location Sharing In Social Media On Motivation To Travel

机译：社会旅行者：影响社交媒体中位置共享对旅行动机影响的因素

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This study aimed at understanding different factors that impact the influence of location sharing in social media on the motivation to travel. A conceptual model was developed for the same based on an extensive review of literature. In this study 244 responses were collected using a pan-India cross sectional survey through an online questionnaire. Using ordered logistic regression we analyzed the impact of factors such as trust worthiness of online review, intensity of social media usage, interpersonal social influence and self location sharing behavior on the influence of the location sharing in social media on motivation to travel. Our analysis revealed a significant positive association with openness to social influence as well as a willingness to trust online reviews with the influence of location sharing by others on our leisure travel destination choices. It was also observed that those who are motivated to share their own location are highly motivated to travel by location sharing by their peer group in social media. Another important factor which was found to be influential was the role of marital status - those who were single were significantly more likely to be influenced in their travel choices by location sharing in social media. Age and social media usage were not significant in their influence. In summary, what our analysis revealed was an interesting influence of the personal and the social on the motivation to travel on the influence of location sharing in social media - you were most susceptible if you were single, open to social influence, and trusting of the feedback given by others; and least susceptible if your concerns for your own privacy overweighed your social needs.
机译：这项研究旨在了解影响社交媒体中位置共享对旅行动机影响的不同因素。在广泛回顾文献的基础上，为同一个对象开发了一个概念模型。在这项研究中，通过在线调查表使用泛印度横断面调查收集了244个响应。使用有序逻辑回归，我们分析了诸如在线评论的信任度，社交媒体使用强度，人际社交影响和自我位置共享行为等因素对社交媒体中位置共享对旅行动机的影响的影响。我们的分析显示，人们对社交影响的开放性与信任在线评论之间存在着显着的正相关关系，而他人对我们的休闲旅行目的地选择的影响会信任在线评论。还观察到，那些愿意共享自己位置的人非常愿意通过社交媒体中的同龄人小组通过位置共享来旅行。被发现有影响力的另一个重要因素是婚姻状况的作用-单身人士在社交媒体中分享位置信息，很可能会影响他们的旅行选择。年龄和社交媒体使用对其影响并不显着。总而言之，我们的分析表明，个人和社交活动对旅行动机产生了有趣的影响，受社交媒体中位置共享的影响-如果您单身，容易受到社交影响并信任他人，那么您将最容易受到影响。他人提供的反馈;如果您对自己的隐私的关注超过了您的社会需求，则受影响最小。

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