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To Accept or Not to Accept: The Question of Supplemental Discount Offers in Mobile Data Plans

机译:接受还是不接受:移动数据计划中的补充折扣优惠问题

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As demand for Internet usage increases, Internet service providers (ISPs) have begun to explore pricing-based solutions to dampen data demand. However few explicitly consider the dual problem of monetizing idle network capacity at uncongested times. PopData is a recent initiative from Verizon that does so by offering supplemental discount offers (SDOs) at these times, in which users can pay a fixed fee in exchange for unlimited data in the next hour. This work is the first of its kind to assess the benefits and viability of SDOs by modeling user and ISP decisions as a game, considering both overall monthly decisions and hour-to-hour decisions throughout the month. We first use our monthly model to show that users are generally willing to accept some SDO offers, allowing the ISP to increase its revenue. We then show that users face a complex hourly decision problem as to which SDOs they should accept over their billing cycles, since they are unaware of their exact future needs or when future SDOs will be made. The ISP faces a similarly challenging problem in deciding when to offer SDOs so as to maximize its revenue, subject to users' decisions. We develop optimal decision criteria for users and ISPs to decide whether to make or accept SDO offers. Our analysis shows that both users and ISPs can benefit from these offers, and we verify this through numerical experiments on a one-week trace of 20 cellular data users. We find that ISPs can exploit user uncertainty in when future SDOs will be made to optimize its revenue.
机译:随着对互联网使用的需求增加,互联网服务提供商(ISP)已经开始探索基于定价的解决方案来抑制数据需求。然而,很少有人明确地考虑在未分配的时间内通过怠速网络容量的双重问题。 Popdata是verizon最近的倡议,这些主动权通过在这些时间提供补充折扣优惠(SDO),用户可以在下一小时内支付固定费用以换取无限数据。这项工作是首先,通过将用户和ISP决策为游戏来评估SDO的益处和可行性,考虑到整个月份整体每月决定和小时至小时决定。我们首先使用我们的月度模型来表明用户通常愿意接受一些SDO提供,允许ISP增加其收入。然后,我们表明用户面临着复杂的每小时决策问题,因为他们应该接受他们的结算周期,因为他们没有意识到他们的确切需要或将来未来的SDO。 ISP在决定何时提供SDO时面临着同样挑战的问题,以便通过用户决策最大限度地提高其收入。我们为用户和ISPS开发最佳决策标准,以决定是否制作或接受SDO提供。我们的分析表明,用户和ISP都可以从这些优惠中受益,并且我们通过数值实验验证了20个蜂窝数据用户的一周迹线的数值实验。我们发现ISP可以在未来的SDOS将优化其收入时利用用户不确定性。

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