• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International conference on human-computer interaction;International conference on social computing and social media >Effective Social Media Marketing Planning-How to Develop a Digital Marketing Plan
【24h】

Effective Social Media Marketing Planning-How to Develop a Digital Marketing Plan

机译：有效的社交媒体营销计划-如何制定数字营销计划

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Marketing planning is also undergoing rapid development as the way of marketing communicating has changed forever. The increasing popularity of blogging, podcasting, and social networks enable customers to broadcast their views about a product or service to a potential audience of millions, and the proliferation of Internet access gives everyone who wants to the tools to address issues with products and companies. The traditional communications paradigm, which relied on the classic promotional mix to craft Integrated marketing communications (IMC) strategies, must give way to an effective digital marketing planning framework which includes all forms of social media as potential tools in designing and implementing IMC strategies. Consequently, there needs to be a sophisticated process to develop and implement a digital marketing plan in the social media environment.
机译：随着营销沟通方式的不断改变，营销计划也正在快速发展。博客，播客和社交网络的日益普及使客户能够向数以百万计的潜在受众广播他们对产品或服务的看法，并且Internet访问的普及使每个想要使用该工具来解决产品和公司问题的人。传统的传播范例依靠经典的促销组合来制定整合营销传播（IMC）策略，必须让位给有效的数字营销计划框架，该框架包括所有形式的社交媒体，作为设计和实施IMC战略的潜在工具。因此，需要有一个复杂的过程来在社交媒体环境中开发和实施数字营销计划。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号