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Research on Interaction of Shopping Websites for Elderly People Based on User Experience

机译:基于用户体验的老年人购物网站互动研究

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The convenience of online shopping has an important impact on the change of shopping ways for the elderly. This study is based on the decline of cognitive ability of the elderly and the neglect of their shopping experience needs of the elderly in the interactive design of shopping websites. The aim of the study is to improve the experience of the elderly, and the speed of discovery browsing speed and reduce fatigue for them. In this study, 10 volunteers aged 60-65 were selected as the subjects to conduct visual flow analysis on the home pages of three shopping websites under the condition of undifferentiated testing. Participants were interviewed in depth and accessible data were collected for further analysis. The result is to discover the visual commonness of the old people's observation website, summarize the inconvenience of the interaction of shopping website, and put forward the application normative suggestions for three levels (information architecture, interaction framework and visualization framework). The contribution of the results will be helpful to the design of shopping websites for the elderly in the future, starting from the user experience and adapting to the psychological and physiological features of the elderly.
机译:在线购物的便利性对老年人购物方式的改变具有重要影响。这项研究是基于老年人在购物网站的交互设计中对老年人认知能力的下降和对老年人购物经验需求的忽视。该研究的目的是改善老年人的体验,提高发现浏览速度的速度,并减轻老年人的疲劳。在这项研究中,选择10位年龄在60-65岁之间的志愿者作为受试者,在未进行差异化测试的条件下对三个购物网站的首页进行视觉流分析。与会人员进行了深入访谈,并收集了可访问的数据用于进一步分析。结果是发现了老年人观察网站的视觉共性,总结了购物网站互动的不便之处,并提出了三个层次的应用规范性建议(信息架构,互动框架和可视化框架)。结果的贡献将有助于从用户体验开始并适应老年人的心理和生理特征,从而为将来的老年人购物网站的设计提供帮助。

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