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首页> 外文会议>International Conference on Human Aspects of IT for the Aged Population;International Conference on Human-Computer Interaction >What Do Your Eyes Say about Your Conformity? An Observation on the Number of Sales during Online Shopping
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What Do Your Eyes Say about Your Conformity? An Observation on the Number of Sales during Online Shopping

机译：您的眼睛对合格性有何评价？在线购物销售数量的观察

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摘要

This study aimed to explore the relationship between users' visual behavior and their conformity during online shopping. An experiment was conducted in which 30 young adults were asked to browse commodities differing in the number of sales and to make a purchase decision. Participants' fixation time on the commodity and the number of sales were recorded, and their conformity was measured through questionnaires. The results showed that the higher the sales, the longer the participants' fixation time on the commodity. Furthermore, the longer the fixation time, the stronger the conformity of the participants. That is, the conformity effect was observed when limited information was provided during online shopping.
机译：这项研究旨在探讨用户在网上购物期间的视觉行为与其顺应性之间的关系。进行了一项实验，要求30名年轻人浏览销售数量不同的商品并做出购买决定。记录参与者对商品的固定时间和销售数量，并通过问卷调查他们的符合性。结果表明，销售越高，参与者对商品的注视时间就越长。此外，固定时间越长，参与者的适应性越强。即，当在在线购物期间提供有限的信息时，观察到了整合效果。

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