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首页> 外文会议>International Conference on Human Aspects of IT for the Aged Population;International Conference on Human-Computer Interaction >Methods and Strategies for Involving Older Adults in Branding an Online Community: The miOne Case Study
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Methods and Strategies for Involving Older Adults in Branding an Online Community: The miOne Case Study

机译：让老年人参与在线社区品牌建设的方法和策略：miOne案例研究

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This paper presents the methods and approaches used in the process of branding an online community for older adults, by actively involving them in its development. It starts by presenting a synthesis of the literature available on the naming and branding processes, the older adults' characteristics, and relevant participatory design methods used. Then, it presents the participatory branding process, mainly supported by a focus group workshop held with 10 older adults aged 50 and over. The participation of the older adults allowed us to embed their values and identity into the generation of a more familiar brand name, positive values and clearer messaging. Although additional testing with different focus groups is required (e.g. other age range, different ICT skills, or literacy), the results imply that the brand resonates with the target audience.
机译：本文通过积极参与老年人的发展，介绍了为老年人建立在线社区的过程中使用的方法和方法。首先介绍有关命名和品牌化过程，老年人的特征以及所使用的相关参与性设计方法的文献综述。然后，它介绍了参与式品牌化过程，主要是由与10名年龄在50岁及以上的成年人共同举办的焦点小组研讨会来支持的。老年人的参与使我们能够将他们的价值观和身份融入到更熟悉的品牌名称，积极价值观和更清晰的信息传递中。尽管需要针对不同的焦点小组进行其他测试（例如，其他年龄段，不同的ICT技能或读写能力），但结果表明该品牌在目标受众中引起了共鸣。

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