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A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards Water-Saving Equipment Based on ABC Model

机译:基于ABC模型的公众对节水设备态度的典范相关分析对情感诉求产品设计的初步研究

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This study aims to explore the attitudes of the public toward water-saving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward water-saving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of water-saving faucets. The results show that the acceptance of the public toward using water-saving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of water-saving activities, for design of water-saving equipment the affect appeal should be given priority, and induce people to use water-saving equipment for achieving water-saving purposes through the product design of water-saving equipment with affect appeal.
机译:本研究旨在探讨公众对节水设备的态度。我们还将探讨影响因素,行为因素和认知因素对公众对节水设备的接受程度的影响。我们基于心理学理论,ABC(情感,行为和认知)模型进行问卷调查,以调查公众在使用三种节水型水龙头时的态度。结果表明,公众对节水水龙头使用的接受程度主要受影响因素的影响。根据研究结果,本研究建议在节水活动的实施中,对于节水设备的设计,应以影响力为优先,并引导人们使用节水设备以达到节水目的。节水设备的产品设计具有吸引力。

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