The Impact Of Social Network Marketing and Customer Engagement on Purchase Intentions in Wedding Service Business

机译：社交网络营销和客户参与度对婚庆服务业务购买意愿的影响

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

The study points to decide the impact of social network marketing of wedding package services on customer engagement and their effect on consumer purchase intention at CV. Indyferyto Paket Pesta located in Yogyakarta. The type of research utilized in this study is affiliated with data collection techniques within the shape of surveys. The research data was collected with a cross-sectional period. From the total population of 3,200 Instagram social media followers of CV. Indyferyto in 2019, this study targetted 100 respondents as samples, counted using Slovin method. The data collecting strategy is conducted by circulating questioners. This study was conducting structural equation modeling (SEM) analysis by SmartPls 3 for data analysis. The result of this ponders shows that social network marketing has an influence on consumer engagement and its effect on consumer purchase intention. It means consumers will decide to buy based on social network marketing activities and engagement with the company.

机译：该研究指出了婚礼套餐服务的社交网络营销对客户参与度的影响及其对CV消费者购买意愿的影响。 Indyferyto Paket Pesta位于日惹。本研究中使用的研究类型与调查形式内的数据收集技术相关。研究数据以横断面期收集。在CV的3,200个Instagram社交媒体关注者总人口中。 Indyferyto在2019年进行了这项研究，研究对象为100名受访者，采用Slovin方法进行计数。数据收集策略由循环提问者进行。这项研究正在通过SmartPls 3进行结构方程模型（SEM）分析，以进行数据分析。这种思考的结果表明，社交网络营销对消费者的参与程度及其对消费者购买意愿的影响。这意味着消费者将根据社交网络营销活动和与公司的互动来决定购买。

著录项

来源
《International Conference on Information Management and Technology》|2020年|97-102|共6页
会议地点
作者
Dohar Christian Sujiwo Sijabat; Florensius Deri Saputra; Ridho Bramulya Ikhsan; Yuniarty;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类
关键词
Companies; Electronic learning; Mathematical model; Technological innovation; Facebook;

机译：公司;电子学习;数学模型;技术创新; Facebook;

相似文献

外文文献
中文文献
专利

1. Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations? [J] . Muhammad Naeem The Journal of Management Development . 2019,第7期

机译：社交平台是否可以提高服务提供机构的客户的服务质量和购买意愿？
2. Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations? [J] . Muhammad Naeem The Journal of Management Development . 2019,第7期

机译：社交网络平台是否促进服务提供服务组织客户的服务质量和购买意向？
3. Student purchase intention in higher education sector: The role of social network marketing and student engagement [J] . Prabowo H., Bramulya R., Yuniarty Y. Management Science Letters . 2020,第1期

机译：高等教育部门的学生购买意图：社会网络营销和学生参与的作用
4. Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia [C] . Aryo Bismo, Sukma Putra, Melysa International Conference on Information Management and Technology . 2019

机译：数字营销的应用（社交媒体和电子邮件营销）及其对购买意愿中客户参与度的影响：PT的案例研究。印尼Soltius
5. Investigating the impact of climate perceptions and employee self-efficacy on customer service behaviors and turnover intentions: A social exchange perspective [D] . Michel, John W. 2007

机译：调查气候认知和员工自我效能对客户服务行为和离职意图的影响：一种社会交流的观点
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. The Effect of Social Network Marketing, Attitudes Toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik [O] . A. Syaifullah A, C.R. Honantha 2020

机译：社会网络营销的影响，对社会网络营销和消费者参与消费者购买意向对蜡染的效果

The Impact Of Social Network Marketing and Customer Engagement on Purchase Intentions in Wedding Service Business

摘要

著录项

相似文献

相关主题

期刊订阅