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首页> 外文会议>International Conference on Engineering Psychology and Cognitive Ergonomics;International Conference on Human-Computer Interaction >Good Boy Here or Bad Boy Far Away? Effects of Digital Nudging on Booking Decisions in Car Sharing
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Good Boy Here or Bad Boy Far Away? Effects of Digital Nudging on Booking Decisions in Car Sharing

机译：这里的好男孩还是遥远的坏男孩？汽车共享中数字化修习对预订决策的影响

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The use of battery electric vehicles (BEVs) and car-sharing is one way to reduce local and (potentially) global transport emissions. In order to increase the use of electric vehicles in car-sharing, this work attempts to examine the effect of framing on car selection within the booking process users encounter in car-sharing. An online questionnaire (N = 83) with five different framing conditions (positive and negative goal framing, local or global focus of consequences) was used. For each of the different conditions, the individual, subjective utility of the BEV compared to a combustion vehicle was determined in a total of 80 trials. For this purpose, the participants were asked to make decisions either for the combustion engine vehicle (CV) or the BEV, whereby the prices and their relationship to each other were systematically varied. This study is based on behavioral economic paradigms. Ecological awareness was also assessed. It became clear that positive goal framing has an influence on decisions favoring BEVs in car-sharing. No significant eifects could be found regarding the local vs global framing. The results show a main effect of the framing condition as well as for the ecological awareness. However, the interaction between framing (all conditions) and ecological awareness was not significant. The study also showed that the positive framing condition led to a higher subjective utility of the electric vehicle.
机译：电池电动汽车（BEV）的使用和汽车共享是减少本地和（潜在地）全球运输排放的一种方法。为了增加电动汽车在汽车共享中的使用，这项工作试图在用户在汽车共享中遇到的预订过程中研究成帧对汽车选择的影响。使用了在线问卷（N = 83），其中包含五个不同的框架条件（正目标框架和负目标框架，结果的局部或全局焦点）。对于每种不同条件，在总共80个试验中确定了BEV与燃烧汽车相比的个体主观效用。为此，要求参与者为内燃机汽车（CV）或BEV做出决策，从而价格和彼此之间的关系会系统地变化。这项研究基于行为经济学范式。还评估了生态意识。很明显，积极的目标框架会对共享汽车中偏爱BEV的决策产生影响。关于本地框架与全局框架，没有发现明显的效果。结果显示了成帧条件以及对生态意识的主要影响。但是，框架（所有条件）与生态意识之间的相互作用并不显着。研究还表明，积极的成帧条件导致电动汽车具有更高的主观效用。

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