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首页> 外文会议>International Conference on Human-Omputer Interaction;International Conference on Cross-Cultural Design >Enlightenments to the Beijing Winter Olympic Games: A Review of Main Color Schemes for Olympic Games
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Enlightenments to the Beijing Winter Olympic Games: A Review of Main Color Schemes for Olympic Games

机译：北京冬季奥运会的启示：奥运会主要配色方案的回顾

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摘要

The upcoming Beijing 2022 Winter Olympic Game is the largest sports event for Beijing since the 2008 Olympic Games. Both the Chinese government and Chinese people are giving great efforts presenting the perfect Winter Olympics to the world. From the perspective of visual design scheme for the Beijing Winter Olympic Games, color scheme is the foundation of the whole visual design system, thus the importance of color scheme is self-evident. This paper discusses the main color schemes of the Summer Olympic Games and the Winter Olympic Games during 1980-2020 through analyzing the reasons of color selection, color image scales, word image scales, and the properties of hue, blackness and chromaticness based on the NCS color space. According to the results of analysis, the color schemes for the Summer Olympics focus more on appearing the local landscape or culture of the hosting city/country, while the color schemes for the Winter are often developed with the season and Olympic elements. Hard colors should be avoided, soft and warm colors or soft and cool colors are more popular choices to choose. colors which combined by green and blue are seldom used, medium or high blackness colors are rarely used, and low chromaticness colors are rarely used. But the proportion of using low chromaticness colors is bigger in the color schemes of the Winter Games. These findings give instructive advices to the color scheme for Beijing 2022 Winter Olympic Games.
机译：即将举行的北京2022年冬季奥运会是自2008年奥运会以来北京最大的体育赛事。中国政府和中国人民都在为向世界展示完美的冬季奥运会而做出巨大的努力。从北京冬季奥运会视觉设计方案的角度来看，配色方案是整个视觉设计系统的基础，因此配色方案的重要性不言而喻。本文通过分析颜色选择的原因，彩色图像比例尺，文字图像比例尺以及基于NCS的色相，黑色和色度特性，讨论了1980-2020年夏季奥运会和冬季奥运会的主要配色方案。色彩空间。根据分析结果，夏季奥林匹克运动会的配色方案更多地侧重于主办城市/国家的当地风景或文化的出现，而冬季运动会的配色方案通常是根据季节和奥林匹克元素而开发的。应避免使用较硬的颜色，较软和较暖的颜色或较冷和较冷的颜色是更受欢迎的选择。很少使用由绿色和蓝色组合的颜色，很少使用中等或高度黑色的颜色，很少使用低色度的颜色。但是在冬季运动会的配色方案中，使用低色度颜色的比例更大。这些发现为北京2022年冬季奥运会的配色方案提供了有益的建议。

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