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首页> 外文会议>System Sciences, HICSS, 2009 42nd Hawaii International Conference on >Study on Information Needs of Rural Consumers and amp; Exploring Alternatives: A Study in the Indian Context
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Study on Information Needs of Rural Consumers and amp; Exploring Alternatives: A Study in the Indian Context

机译：农村消费者信息需求与需求研究探索替代方案：印度背景下的一项研究

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摘要

Accurate and timely availability of information has always played a vital role in the growth and development of mankind. In the present era of information technology, the search engines providing the service of information-on-demand cater a majority of information needs for a large section of population across the globe. Yet, even a larger section of the population belonging to rural as well as urban locations of the world are not benefited from the service due to lack of literacy and infrastructure. Better understanding of the information needs of people and devising alternate channels of information dissemination based on search engines can eventually lead to a socio-economic revolution among the rural as well as urban population of the world. In this paper, we try to study and understand various information types, frequency of search and available channels of information and their level of reliance among the rural population. The study further attempts to understand whether demand exists for 'information on demand' or search engine service itself would unlock a new untapped demand.
机译：准确，及时地获取信息一直在人类的成长和发展中发挥着至关重要的作用。在当今的信息技术时代，提供按需信息服务的搜索引擎可满足全球大部分人口的大部分信息需求。但是，由于缺乏读写能力和基础设施，即使是世界上大部分农村和城市地区的人口也无法从该服务中受益。更好地了解人们的信息需求并设计基于搜索引擎的替代信息传播渠道，最终可能导致世界农村和城市人口之间的社会经济革命。在本文中，我们试图研究和理解各种信息类型，搜索频率和可用的信息渠道以及他们在农村人口中的依赖程度。这项研究进一步试图了解是否存在对“按需信息”的需求，或者搜索引擎服务本身会释放出一个尚未开发的新需求。

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