Research on model-based optimization decision of combinatorial demand forecast and marketing mix tactics

机译：基于模型的组合需求预测与营销组合策略优化决策研究

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It is an important issue to embrace market opportunities, and optimize the management decision for enterprises. This paper presents an automatic selection principle of combinatorial forecast based on rule reasoning, and marketing mix tactics. An optimization model of marketing mix based on forecast is established. It is of practical significance to improve the ability of taking market opportunities, decision making level, and market competitiveness.

机译：把握市场机遇，优化企业管理决策是重要的课题。本文提出了一种基于规则推理的组合预测自动选择原理和营销组合策略。建立了基于预测的营销组合优化模型。提高抓住市场机会的能力，决策水平和市场竞争力具有现实意义。

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来源
《Intelligent System and Knowledge Engineering, 2008 3rd International Conference on》||P.1443-1447|共5页
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Song Fugen; Ji Miao;
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正文语种
中图分类工业技术;
关键词
Combinatorial forecast; Marketing Mix Tactics; Optimization Decision; Rule;

机译：组合预测;营销组合策略;优化决策;规则;

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2. A big data driven framework for demand-driven forecasting with effects of marketing-mix variables [J] . Kumar Ajay, Shankar Ravi, Aljohani Naif Radi Industrial marketing management . 2020,第Octa期

机译：具有营销 - 混合变量影响的需求驱动预测的大数据驱动框架
3. Multi-period marketing-mix optimization with response spike forecasting [J] . Takahashi R., Yoshizumi T., Mizuta H., IBM Journal of Research and Development . 2014,第5a6期

机译：带有响应峰值预测的多周期营销组合优化
4. Research on Model-based Optimization Decision of Combinatorial Demand Forecast and Marketing Mix Tactics [C] . Fugen Song, Ji Miao International Conference on Intelligent System and Knowledge Engineering . 2008

机译：组合需求预测与营销组合策略模型的优化决策研究
5. Demand model management: A model-based expert system for the forecasting of semiconductor product demand. [D] . Elias, Russell J. 2006

机译：需求模型管理：基于模型的专家系统，用于预测半导体产品需求。
6. Distributed forecasting and ant colony optimization for the bike-sharing rebalancing problem with unserved demands [O] . Yiwei Fan, Gang Wang, Xiaoling Lu, 2019

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7. Multi-Step Energy Demand and Generation Forecasting with Confidence Used for Specification-Free Aggregate Demand Optimization [O] . Nikolaos Kolokas, Dimosthenis Ioannidis, Dimitrios Tzovaras 2021

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Research on model-based optimization decision of combinatorial demand forecast and marketing mix tactics

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