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首页> 外文会议>International Conference on Agile Software Development Workshops >ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement
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ICO Crowdfunding: Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

机译：ico crowdfunding：激励，定价策略，象征战略和人群参与

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摘要

Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.
机译：BlockChain Technologies提供了开发安全性，透明和高效的服务的手段。不出所料，新兴商机获得了很多兴趣，以成功的初始硬币产品（ICOS）的形式实现了能够通过众多众筹集的竞选活动筹集数十亿美元。在这项探索性研究中，我们通过内容分析研究91个ICO，以调查ICO众多资本作为可能投资者的商业模式的特殊特征。我们发现ICOS可以通过（1）该模型提供投资激励，（2）定价战略，（3）令牌战略和（4）人群参与价值共同创造的活动。

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