Towards the digital archive-a paradigm shift in exploiting media assets

机译：拓展媒体资产的数字档案 - 范式转变

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This paper addresses the potential impact of digital technology within broadcasting in the area of archives and media asset management. It considers how developments in digital storage and distribution technologies are key enablers of change, which can deliver benefits of reduced operational costs and increased exploitation of media assets. In particular, it looks at how the implementation of digital technology offers opportunities for introducing new methods of managing media assets at the beginning of the production chain and the subsequent impact on library working practices within the newsroom, production area and the archive. It concludes by considering how the creation of the digital archive can result in numerous opportunities for increased revenue generation, through a combination of more effective exploitation of media assets and a growing demand for content in a range of new applications.

机译：本文解决了数字技术在档案和媒体资产管理领域的广播中的潜在影响。它考虑了数字存储和分销技术的开发是如何改变的关键推动因素，这可以提供减少运营成本和对媒体资产开采的益处。特别是，它介绍了数字技术的实施方式如何在生产链开始时介绍管理媒体资产的新方法以及随后对新闻编辑室，生产区域和档案中的图书馆工作实践的影响。它通过考虑如何创建数字档案，可以通过更有效地利用媒体资产的更有效利用以及对一系列新应用中的内容的需求不断增长，从而导致增加的收入产生的机会。

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《International Broadcasting Convention》|1997年||共6页
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Serb K.A.; Institute of Electric and Electronic Engineer;
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中图分类自动化技术、计算机技术;
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Towards the digital archive-a paradigm shift in exploiting media assets

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