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A Conceptual Model Of Operating Internet-based B2C Business In Fast-growing Industries

机译：快速增长行业经营基于互联网的B2C业务的概念模型

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摘要

Most existing econometric studies approached the issue of Internet-based Business-to-Consumer (B2C) operation by analyzing one or two specific relations, but few studies have been done to picture the entire dynamics of online (Internet-based B2C) and offline (traditional brick & mortar) operation in fast-growing industries. Taking the System Dynamics (SD) perspective, this paper offers a comprehensive conceptual model that portrays dynamic processes of simultaneously running online and offline business in fast-growing industries. All major functional operations such as R&D, manufacturing, marketing, product delivery, after sales service, online store construction, as well as online and offline customer interflow are included in the causal loop diagram. Five reinforcing loops and three balancing loops significantly influencing corporate performance are identified and analyzed. The implications of this conceptual model to practitioners in fast-growing industries are discussed.
机译：大多数现有的计量经济学研究通过分析一个或两个特定关系来解决基于互联网的业务到消费者（B2C）操作，但是已经完成了几个研究来描绘在线（基于互联网的B2C）和离线的整个动态（传统砖和砂浆）在快速增长的行业中运行。采用系统动态（SD）透视图，本文提供了一个全面的概念模型，描绘了在快速增长行业中同时运行的在线和离线业务的动态过程。因果环图中包含所有主要功能操作，如研发，制造，营销，产品交付，在销售服务之后，在线商店建设以及在线和离线客户交互。确定并分析了五种强化环和三个平衡环，显着影响企业业绩。讨论了这一概念模型对快速增长行业的从业者的影响。

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