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CUSTOMIZING EXPERIENCE: HOW CAN WE DEVELOP IT?

机译：定制体验：我们如何发展它？

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This paper points out that we are now moving into the age of self-actualization, which Maslow proposed as the highest needs of humans. Therefore, we have to consider how we can engage our customers in our engineering. Just as web technology moved from Web 1.0 to Web 2.0, we have to consider moving from Engineering 1.0 to Engineering 2.0. Although User Experience opened our eyes to the importance of the value of processes, we should not look at our customers just as product users. They are not passive users, but they are very active and would like to externalize their intrinsic motivations. That is why they are called customers. If we develop a new industry framework which allows interchanges of modules/parts across products and industries, we can customize their experience and they can feel the joy of self-determination, self-growth, achievement and fulfillment, just as we do when we play with Lego.
机译：本文指出，我们现在正在进入自我实现的年龄，使Maslow成为人类的最高需求。因此，我们必须考虑如何在我们的工程中吸引客户。正如Web技术从Web 1.0移动到Web 2.0的那样，我们必须考虑从工程1.0移动到工程2.0。虽然用户体验睁开了眼睛的重要性，但我们不应该像产品用户一样看客户。他们不是被动用户，但它们非常活跃，并希望将其内在的动机外化。这就是他们被称为客户的原因。如果我们开发新的行业框架，允许产品和行业的模块/零件的交换，我们可以定制自己的经验，他们可以感受到自我决定，自我增长，成就和实现的快乐，就像我们玩的时候一样用乐高。

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