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Development Tendency Testing and Success of Marketing Communications

机译：开发趋势测试与营销通信成功

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One of the ways to succeed in the competitive environment is more effective communication with target customers. The rapid development of technologies offers ever greater opportunities to explore behavior, perception and emotional engagement of customers. The development of communication technologies coupled with the use of direct advertising targeting offers the possibility of adapting marketing communication to both the target segment and the media that communicates to consumers. New opportunities for rapid scattering, targeting and placement of advertising communications and the use of media, on the other hand, meet the overwhelming and unattractive attitudes of consumers. People go through the day in different environments where there is no segmentation of communication, exhibiting nationwide, world-wide media where communication is targeted at the broadest masses. In this way, general communication makes people less interested or even worse, resisting any form of communication. As advertising grows overwhelmed by consumer awareness, the potential for targeting and the right placement of advertising communications is losing efficiency. Investing money in communication campaigns is a bet rather than reasonably spent money. It is necessary to realize how the traditional concept of marketing communication changes.
机译：在竞争环境中取得成功的方法之一更有效地与目标客户沟通。技术的快速发展提供了探索客户的行为，感知和情感参与的机会。耦合使用直接广告目标的通信技术的发展提供了将营销通信调整到目标段和与消费者通信的媒体的可能性。另一方面，对广告通信的快速散射，定位和放置以及使用媒体的新的机会符合消费者的压倒性和不吸引人的态度。人们在不同的环境中经历了当天，没有通信的细分，在全国范围内展出，世界范围的媒体在最广泛的群众上瞄准。通过这种方式，一般沟通使人们不太感兴趣或更糟糕，抵制任何形式的沟通。随着广告的增长，消费者意识不堪重负，瞄准的潜力和广告通信的正确放置正在失去效率。在沟通活动中投资资金是一个赌注，而不是合理的钱。有必要意识到传统的营销通信概念的变化。

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