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Evaluation Model of Customer Satisfaction of B2C E_Commerce Based on Combination of Linguistic Variables and Fuzzy Triangular Numbers

机译:基于语言变量和模糊三角数的组合基于语言变量和模糊三角数的B2C E_Commerce的客户满意度评价模型

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Under electronic commerce, how to raise the consumers' degree of satisfaction and gain the consumers' loyalty have become the key factor relating with whether e-commerce enterprise can survive, so it's vital to evaluate status of customer satisfaction for B2C Electronic-Commerce Enterprise. According to the investigation result by internet, this paper brings forward the indicator system of customer satisfaction evaluation for B2C electronic-commerce enterprise on the basis of current study of home and oversea and the related reference, and establishes the performance evaluation model based on combination of Linguistic Variables and Fuzzy Triangular Numbers, and also do some example research. The examples demonstrated that: evaluation model based on combination of Linguistic Variables and Fuzzy Triangular Numbers can do well in evaluation.
机译:在电子商务下,如何提高消费者的满意度和增益,消费者的忠诚度成为与电子商务企业能够生存的关键因素,因此对B2C电子商务企业的客户满意度至关重要。根据互联网调查结果,本文提出了基于家庭和海外的当前研究的B2C电子商务企业客户满意度评价指标体系,以及建立了基于组合的绩效评估模型语言变量和模糊三角数,也是一些例子研究。这些例子证明:基于语言变量和模糊三角数的组合的评估模型可以在评估中做得很好。

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