• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>North-East Asia Symposium on Nano, Information Technology and Reliability >Providing a ubi-Marketing platform using pervasive technologies to facilitate added-value services in lodging operations
【24h】

Providing a ubi-Marketing platform using pervasive technologies to facilitate added-value services in lodging operations

机译：使用普及技术提供UBI营销平台，以便于住宿操作中的附加价值服务

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper presents a ubiquitous marketing environment using pervasive technologies to facilitate added-value services in lodging operations. The key is to integrate comprehensive technologies and ubiquitous marketing services, facilitating an added-value system, to provide and manage added-valued marketing services. Added-valued marketing services are studied regarding both website and Smartphone application. One prototype website is a “Reservation Management and Marketing Added-value System,” and another is a “Ubiquitous Protector System for Travelers” for Smartphone. The added-value services provide consumers, lodging personnel and third-party services providers with benefits regarding usability, support, and development without being limited by time and location. Regarding the consumers, lodging personnel can track the whereabouts of consumers to not only ensure traveler safety but also market tours. Regarding the lodging personnel, the web system can promote cooperation between different businesses. For example, lodging personnel could have advanced cooperation with the manager of a scenic spot. Regarding the third-party services providers, the integrated system provides them a convenient way for marketing purposes, such as announcing preferential programs and keeping favorites (interests) of each consumer. The system not only enables a direct connection with the manager and services providers, but it also provides consumers instant access to the services and equipment. Additionally, the system increases the quality of service and facilitates the easy achievement of maximum efficiency. Based on developments in the lodging industry, this paper provides a study case for additional reference value.
机译：本文介绍了普遍存在的营销环境，普遍存在的营销环境，以便于住宿业务中的附加价值服务。关键是要整合综合技术和普遍存在的营销服务，促进增加值系统，提供和管理增加的营销服务。关于网站和智能手机应用的研究，研究了增值的营销服务。一个原型网站是一个“预订管理和营销增值系统”，另一个是智能手机的“旅行者普遍的保护者系统”。附加价值服务为消费者，住宿人员和第三方服务提供商提供有关可用性，支持和开发的福利，而不会受到时间和地点的限制。关于消费者，住宿人员可以跟踪消费者的下落，不仅可以确保旅行者安全，还要追踪市场之旅。关于住宿人员，网络系统可以促进不同企业之间的合作。例如，住宿人员可以与景区经理进行高级合作。关于第三方服务提供商，综合系统为他们提供了一种方便的营销目的方式，例如宣布优惠计划和保持每个消费者的最爱（利益）。该系统不仅可以与经理和服务提供商直接连接，而且还提供了消费者即时访问服务和设备。此外，该系统增加了服务质量，并促进了最大效率的方便。根据住宿行业的发展，本文提供了一个额外参考价值的研究案例。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号