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'The charm pet shop': the best of two worlds

机译:“魅力宠物店”:两个世界上最好的

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摘要

Merchandising teaches have the dual task of transmitting the theoretical knowledge and principles that underlie the field of merchandising and bringing realism into the class-room. The following project was developed as an approach to presenting both realism and theory by actually giving the students an opportuntiy to operate a retail outlet, namely "The Charm Pet Shop." A joint venture was established between a retail and consumer sciences (RCS) program and a theme park in the south-eastern part of the US.
机译:销售教学具有传递理论知识和原则的双重任务,使得商品和将现实主义带入课堂上的领域。以下项目是通过实际为学生提供零售店的机会提供零售店的一种方法来制定的方法,即“魅力宠物店”。在零售和消费者科学(RCS)计划和美国东南部的一个主题公园之间建立了合资企业。

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