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Teachers, Printers or Publishers? Relationships Between Academic Publishing Business Models and Academic Communities - Implications for Digital Printing

机译:教师,打印机或出版商?学术出版商业模式与学术界之间的关系 - 对数字印刷的影响

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摘要

Education has always been one of the principal consumers of print media. Digital printing is increasingly being used at publishing units of higher education institutes around Europe an in USA. In this respect, academic publishing appears as a potential stakeholder for the application of digital printing technologies. Additionally, it seems that a new business model is formed, based mainly on positive acceptance of digital printing by University authorities. An area not yet widely investigated is the specific characteristics of academic publishing using digital printing and the relationships and interactions with the end-users of the academic communities. This paper discusses the various factors that affect the successful application, proper operation and integration of digital printing systems in the academic publishing business models such as the degree of awareness in academic communities of the possibilities for efficient support of education and research offered by digital printing. Finally the formation of a business model for the application of digital printing within academic communities is discussed.
机译:教育一直是印刷媒体的主要消费者之一。数字印刷越来越多地用于美国在美国周围的高等教育机构的出版单位。在这方面,学术出版社表现为潜在的利益相关者,用于应用数字印刷技术。此外,似乎形成了一种新的商业模式,主要是基于大学当局的数字印刷积极接受。尚未被广泛调查的区域是使用数字印刷和与学术界的最终用户的关系和互动的学术出版的具体特征。本文讨论了影响学术出版业务模式中的成功应用,适当运行和数字印刷系统的综合性的各种因素,例如在数字印刷提供教育和研究的高效支持的可能性的学术界的意识程度。最后,讨论了在学术界中应用数字印刷应用的商业模式。

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