The aim of this session is to present a proposal for "better thinking about thinking" as it applies to manufacturing. Thinking about thinking, or inthinking, is about a transformation of the ways people think. The organization of thinking itself and the awareness that there is a choice of alternative ways of thinking when creating better solutions, presents a significant and exciting departure from traditional approaches. This session will offer insights on how Dr. Genichi Taguchi's ideas on "robust design" have been integrated with Dr. W. Edwards Deming's "new economics" to establish both "InThinking" and "Enterprise Thinking". In doing so, the presentation will offer an introduction to ongoing activities within The Boeing Company to convert the unrealized potential embedded in the principles of Taguchi and Deming into practical ways that reduce losses to both society and Boeing's "one global enterprise".
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