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首页> 外文会议>International conference on product innovation management >Brand Building: Strategic Consideration on Ways to Step out of Predicament for Chinese Enterprises in the Post-Crisis Era
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Brand Building: Strategic Consideration on Ways to Step out of Predicament for Chinese Enterprises in the Post-Crisis Era

机译：品牌建设：关于危机后时代遗传资料越野的战略思考

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摘要

In the post-crisis era, due to the lack of core technology and brand in the lowest end of international industrial chain, trade protectionism, ofrising labor costs and weakening sustainable development of environment resources, Chinese enterprises are facing more challenges and crises. Through the analysis of successful domestic examples like Gree, Haier and Huawei, who have succeeded in utilizing independent innovation to get an upper hand, this paper points out three trends in enterprises' reform in order to cultivate and promote independent brands: institutional innovation, technological innovation and management innovation. With these reforms being under way, we will progressively realize the transformation from "Made in China" to "Created by China".
机译：在危机后时代，由于缺乏核心技术和品牌在国际产业链的最低点，贸易保护主义，劳动力成本疲软和环境资源的可持续发展疲软，中国企业面临更多的挑战和危机。通过对像格力，海尔和华为等成功的国内例子的分析，他们成功地利用自主创新来获得鞋面，企业改革的三种趋势指出，培养和促进独立品牌：制度创新，技术创新与管理创新。随着这些改革正在进行中，我们将逐步实现“中国制造”到“由中国创造”的转型。

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