Traditional Industry Colony Brand Construction Strategy Analysis and Pondering--Taking the Cluster of the Tradition Purple Sand Industry in Yixing as the Example

机译：传统产业殖民地品牌建设策略分析与思考 - 以宜兴传统紫砂产业集群为例

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If the traditional industry cluster wants to continue development, to contend with the international famous brands in the participation in the international market competition, it is the inevitable strategic choice to establish and develop the industry cluster brand. Firstly, in this paper, the meaning of the region industry brand and its effect are elaborated. The relation between the enterprise brand and the development of industrial cluster is discussed consequently. Then taking the traditional purple sand industry cluster of Jiangsu Yixing as the example, it analyzes the present situation and the question on the cluster brand construction of Yixing purple sand. Finally, the solutions of cluster brand construction on purple sand industry in Yixing are proposed.

机译：如果传统产业集群想要继续发展，要与国际知名品牌争夺参加国际市场竞争，这是建立和发展行业集群品牌的必然战略选择。首先，在本文中，阐述了该地区工业品牌的含义及其效果。因此，讨论了企业品牌与产业集群发展之间的关系。然后以江苏宜兴传统的紫砂产业集群为例，分析了宜兴紫砂集群品牌建设的现状及问题。最后，提出了宜兴紫砂行业集群品牌建设的解决方案。

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《International conference on industry engineering and management》|2010年||共5页
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HONG Yanyun;
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正文语种
中图分类工业经济;
关键词
Yixing Purple Sand; Industry Cluster; Brand Construction;

机译：宜兴紫砂;工业集群;品牌建设;

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Traditional Industry Colony Brand Construction Strategy Analysis and Pondering--Taking the Cluster of the Tradition Purple Sand Industry in Yixing as the Example

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