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Using social media to communicate during crises: an analytic methodology

机译：在危机期间使用社交媒体进行沟通：分析方法

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The Emerging Media Integration Team at the Department of the Navy Office of Information (CHINFO) has recently put together a Navy Command Social Media Handbook designed to provide information needed to safely and effectively use social media. While not intended to be a comprehensive guide on command use of social media or to take the place of official policy, the Handbook provides a useful guide for navigating a dynamic communications environment. Social media are changing the way information is diffused and decisions are made, especially for Humanitarian Assistance missions when there is increased emphasis on Navy commands to share critical information with other Navy command sites, government, and official NGO (nongovernmental organization) sites like the American Red Cross. In order to effectively use social media to support such missions, the Handbook suggests creating a centralized location to funnel information. This suggests that as the community of interest (COI) grows during a crisis, it will be important to ensure that information is shared with appropriate organizations for different aspects of the mission such as evacuation procedures, hospital sites, location of seaports and airports, and other topics relevant to the mission. For example, in the first 14 days of the U.S. Southern Command's Haiti HA/DR (Humanitarian Assistance/Disaster Relief) mission, the COI grew to over 1,900 users. In addition, operational conditions vary considerably among incidents, and coordination between different groups is often set up in an ad hoc manner. What is needed is a methodology that will help to find appropriate people with whom to share information for particular aspects of a mission during a wide range of events related to the mission. CNA has developed such a methodology and we would like to test it in a small scale lab experiment.
机译：新兴媒体集成团队在海军信息部（Chinfo）中最近汇集了一家旨在提供安全有效地使用社交媒体所需的信息的海军命令社交媒体手册。虽然不旨在成为指挥使用社交媒体的全面指导或取代官方政策，但手册提供了导航动态通信环境的有用指南。社交媒体正在改变信息的漫长方式和决策，特别是对于人道主义援助任务，当增加海军命令时与其他海军命令站点，政府和官方非政府组织（非政府组织）像美国人一样分享关键信息红十字。为了有效地使用社交媒体来支持这些任务，手册建议创建集中位置以漏斗信息。这表明，随着感兴趣的社区（COI）在危机期间增长，确保与适当的组织共享信息，以获得特派团，医院网站，海港和机场的位置，以及海港和机场的不同方面共享信息。其他与特派团有关的主题。例如，在美国南部指挥的海地HA / DR（人道主义援助/救灾）使命的前14天，COI增长超过1,900用户。此外，在事件中，操作条件随着特定的方式建立不同组之间的协调。所需要的是一种方法，可以有助于找到适当的人，以便在各种与特派团有关的各种事件期间分享特定各个方面的信息。 CNA开发了这种方法，我们想在一个小规模的实验室实验中测试它。

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