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Measuring user engagement attributes in social networking application

机译:测量社交网络应用中的用户参与属性

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This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.
机译:本文介绍了我们在执行探索性因子分析(EFA)方面的工作,以测量社交网络应用程序中的接合属性(即Facebook)。我们调整了从在线购物环境中完成的前一项工作的测量用户订婚秤。通过使用因子分析,我们发现与社交网络应用交互时有四个接合属性;重点关注,新颖的endurabilty,感知可用性和美学。在两周的时间内,许多103个Facebook用户响应管理的问卷。该研究结果表明,与移动和非移动设备相比,使用非移动设备的受访者在访问和交互相比,使用非移动设备与社交网络应用程序进行交互相比。

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