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首页> 外文会议>International conference on strategic management >The New Power of the Enterprises' Development: The Integration Innovation of Product and Marketing—The Case Study of Midea Co. Ltd., China
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The New Power of the Enterprises' Development: The Integration Innovation of Product and Marketing—The Case Study of Midea Co. Ltd., China

机译：企业发展的新力量：产品与营销的一体化创新 - 中国山地贸易有限公司的案例研究

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摘要

This paper takes Midea Co. Ltd. as the example, and analyzes the importance of product innovation and marketing innovation to the development of the enterprise. It then proposes a new integration innovation model, which is based on the different features of the products, taking the corresponding marketing methods to enhance the competitiveness of the company. The paper concludes that product innovation is the core foundation to a company's development; marketing innovation is a key factor; the integration innovation is a new power to the development of the company. Enterprises should select their corresponding integration models on the basis of their own situations and pay attention to the product localization and marketing localization on international road.
机译：本文以Midea Co. Ltd.为例，分析了产品创新和营销创新对企业发展的重要性。然后，提出了一种新的一体化创新模型，基于产品的不同特征，采用相应的营销方法来提高公司的竞争力。本文得出结论，产品创新是公司发展的核心基础;营销创新是一个关键因素;整合创新是公司发展的新力量。企业应根据自己的情况选择相应的集成模型，并注意国际道路上的产品本地化和营销本地化。

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