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A Revenue-Based Product Placement Framework to Improve Diversity in Retail Businesses

机译:基于收入的产品安置框架,以改善零售业务的多样性

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Product placement in retail stores has a significant impact on the revenue of the retailer. Hence, research efforts are being made to propose approaches for improving item placement in retail stores based on the knowledge of utility patterns extracted from the log of customer purchase transactions. Another strategy to make any retail store interesting from a customer perspective is to cater to the varied requirements and preferences of customers. This can be achieved by placing a wider variety of items in the shelves of the retail store, thereby increasing the diversity of the items that are available for purchase. In this regard, the key contributions of our work are three-fold. First, we introduce the problem of concept hierarchy based diverse itemset placement in retail stores. Second, we present a framework and schemes for facilitating efficient retrieval of the diverse top-revenue itemsets based on a concept hierarchy. Third, we conducted a performance evaluation with a real dataset to demonstrate the overall effectiveness of our proposed schemes.
机译:零售店的产品安置对零售商的收入产生了重大影响。因此,正在基于从客户购买交易的日志中提取的实用程序模式的知识来提出改进零售商品的项目放置的方法。另一种使任何零售商店从客户的角度达到有趣的策略是为了满足客户的各种要求和偏好。这可以通过在零售商店的架子中放置更宽的各种物品来实现,从而增加可供购买的物品的多样性。在这方面,我们工作的主要贡献是三倍。首先,我们介绍零售店基于层次结构的概念层次结构的问题。其次,我们介绍了一种框架和方案,以促进基于概念层次结构的多样化顶级收入项目的有效检索。第三,我们与真正的数据集进行了绩效评估,以展示我们提出的计划的整体效益。

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