• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on New Trends in Information Science, Service Science and Data Mining >The Impact of Customer-Oriented Personality Traits and Selling Skills on Performance in Taiwan Pharmaceutical Multi-national Sales Team
【24h】

The Impact of Customer-Oriented Personality Traits and Selling Skills on Performance in Taiwan Pharmaceutical Multi-national Sales Team

机译：以客户为导向的人格特质和销售技巧对台湾制药多全国销售队伍的影响

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

We used a sample of Taiwan Pharmaceutical Multi-national Sales Team as the case study. The first goal was to investigate the effectiveness of the scales on the sub-constructs of customer orientation, selling ability, market-related skills and knowledge, interpersonal skills, self-reported performance, behavioral performance, and outcome performance. The second goal was to establish a model to evaluate the effect of customer orientation to selling skills to performance. The research results might serve as a basis for the selection, training, and development of salespeople in the pharmaceutical industry. The path analytical results of customer orientation to selling skills to performance have achieved the acceptance levels on the aspects of fundamental and overall goodness-of-fit, as well as the internal quality of the model.
机译：我们使用台湾制药多国销售团队的样本作为案例研究。第一个目标是调查尺度对客户方向，销售能力，与市场相关技能和知识，人际技能，自我报告的绩效，行为性能和结果表现的效力。第二个目标是建立一个模型，以评估客户方向对销售技能的效果。研究结果可能是制药业销售人员的选择，培训和发展的基础。客户定位的路径分析结果向销售技能到绩效的销售技能已经取得了对基础和整体契合的方面的验收水平，以及模型的内部质量。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号