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Influence of Media to Social Behavior and the Changes that have been Caused by New Media

机译：媒体对社会行为的影响和新媒体造成的变化

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摘要

The media are indispensable creator of opinions and conductors of various informational materials to segments of the public. The development of media and communication technologies leads to new methods. Media landscape is getting more and more complicated over the past twenty years. Most of the media that occurred during this period became known as the "new media". This paper will discuss and will explain topics such as media psychology, advertising, persuasion, children's experience of television, the Internet and socialization. Topic "Women in media" has been particularly emphasized for the sake of explanation of the influence which the media has levied, and which has been refered to the standpoint of the women through their physical appearance. As a consequence, it is assumed that the women consume more energy and money for obtaining and maintaining a perfect beauty instead on their spiritual and intellectual development. In this way, media has been illustrated as a powerful mean of manipulation with both, positive and negative effects. Main objective of this paper is to show the influence of the media on social behavior and the changes which are driven by the influence of the new media.
机译：媒体对公众分组的各种信息材料的意见和指挥者不可或缺的创造者。媒体和通信技术的发展导致新方法。在过去的二十年里，媒体景观越来越复杂。这段时间内发生的大多数媒体被称为“新媒体”。本文将讨论并解释媒体心理学，广告，劝说，儿童电视，互联网和社会化的主题等主题。主题“媒体中的妇女”是特别强调的，旨在解释媒体征收的影响，并通过其外表所指的是妇女的观点。因此，假设女性消耗更多的能量和金钱，以获得和维护他们的精神和智力发展。通过这种方式，媒体已被说明为具有阳性和负面影响的强大的操纵平均值。本文的主要目标是展示媒体对社会行为的影响以及由新媒体的影响力驱动的变化。

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