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首页> 外文会议>Intenational Conference on e-Commerce in Developing Countries >Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website
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Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website

机译：探索客户对电子零售商道德的看法对零售商网站重新审视和购买意向的影响

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摘要

By advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores. Of course, this is more evident in the case of some products and industry so that some products than can be obtained from their physical stores, can provide from electronics stores and via the Internet now. Electronic retail expansion has been accompanied by discussions and new issues and Customers have special attention to these issues; one of the items discussed are ethics. Because customer and electronic seller don't have Face to face contacts, Ethics are very important. It is better to focus on ethics and trust of customers, encouraged them to revisit the website and repurchase. This research proposed model about customer perception of electronic retailer' ethics and its impact on revisit and repurchase intention from retailer's website and tested it among the customers who purchase products electronically from some websites.
机译：通过技术进步和交流和信息时代的出现，观察到物理商店被电子商店取代。当然，在一些产品和行业的情况下，这更明显，因此一些产品可以从他们的物理商店获得，可以提供电子商店和现在通过互联网。电子零售扩展一直伴随着讨论和新问题，客户特别关注这些问题;讨论的其中一个是道德规范。因为客户和电子卖家没有面对面的联系，所以道德非常重要。最好关注客户的道德和信任，鼓励他们重新审视网站和回购。本研究提出了关于客户对电子零售商道德的看法及其对零售商网站重新访问和回购意向的影响的模型，并在从某些网站上以电子方式购买产品的客户中测试。

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