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Issues and Countermeasures of Online Group-Purchasing in China

机译：中国在线集团采购的问题及对策

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摘要

With the rapid development of online group-purchasing in China, thousands of group-purchasing websites have established in recent years. It brings huge convenience for people's daily life. However, the emerging issues and problems that the ratio of closured group-purchasing website to the opening is high, the number of the disputes relevant to group-purchasing is increasing, and the privacy of consumers is difficult to protect for, hinder the development of online group-purchasing. The unclear marketing model, the indifference to internet security, the blocked channels of remedies for breach of contract, and the imperfect supervising and management system, may be the reasons behind that. In order to develop and improve the online group-purchasing, the confidence of customers to online group-purchasing should be fostered, the marketing model of online group-purchasing should be innovated, the laws and regulations related to online group-purchasing should be perfected, and the security technologies about online group-purchasing should be improved.
机译：随着中国在线采购的快速发展，近年来成千上万的采购网站已建立。它为人们的日常生活带来了巨大的便利。但是，新出现的问题和问题，即收购群体购买网站与开幕的比例很高，与群体采购的争议数量正在增加，消费者的隐私难以保护，阻碍了发展在线集团采购。不明确的营销模式，对互联网安全的漠不关心，违反合同的封锁渠道，以及不完美的监督和管理系统，可能是落后的原因。为了开发和改进在线集团采购，应培养客户对在线集团采购的信心，应创新在线集团采购的营销模式，应完善与在线采购相关的法律和法规而且应该改善关于在线采购的安全技术。

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