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The Research of the Relation between the Sports Information Needs and the Sports Participation of College Students

机译：体育信息需求与大学生体育参与关系的研究

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摘要

Chinese college students have the desire to contact various media and the communication contents and have no fixed direction and focus for acceptance. To a considerable extent, they contact the media to increase the knowledge of sports, learning the national and world sports events, satisfying curiosity and seeking entertainment. There are some college students who have the common sports interests and hobbies as well as the same acceptance tendency, but they are also scattered and mixed. They have high and special requirements in receiving information and strong purpose and utilitarian in participating in sports communication activities, utilitarian. With the improvement of the material and spiritual life, the number of such students is increasing. By reviewing the media exposure from the perspective of Chinese college students' motivations, it can be found that there are individually different students who have different expectations on the media contact and produce the corresponding media contact behavior. As to college students' contact time of the mass media sports information, the majority of Chinese college students are exposed to the media in less than lh. The order of the electronic media selection is: television, radio and network. The order of the print media selection is: book, newspaper and magazine. We will start from the college students' specific requirements and use of media to consider the impact of the media on them.
机译：中国大学生有希望联系各种媒体和通信内容，并没有固定方向并专注于接受。在相当的程度上，他们联系媒体以增加体育知识，学习国家和世界体育赛事，令人满意的好奇心和寻求娱乐。有一些大学生有共同的体育兴趣和爱好以及相同的验收倾向，但它们也分散和混合。他们对参加体育沟通活动的信息和强大的目的和功利主义进行了高，特殊的要求。随着材料和精神生活的改善，这些学生的数量正在增加。通过审查媒体曝光从中国大学生的动机的角度来看，可以发现有不同的不同学生对媒体接触有不同的期望并产生相应的媒体联系行为。至于大学生的大众媒体体育信息的联系时间，大多数中国大学生都在不到LH的情况下暴露在媒体上。电子媒体选择的顺序是：电视，无线电和网络。印刷媒体选择的顺序是：书籍，报纸和杂志。我们将从大学生的具体要求和使用媒体开始，以考虑媒体对它们的影响。

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