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Study on Differentiated Service Scheme in Power Supply Enterprises

机译：电力供应企业区别化服务方案研究

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摘要

Competition among power enterprises has become increasingly fiercer with the break of national monopoly, industrial monopoly and resource monopoly. Under such economic environment, it can't adapt to customers' demands only by relying on qualified power service; instead, it has become a key means to win the competition by offering differentiated products and services. Meanwhile, the development layout of market has also changed to some extent with the change of business concept. Therefore, in order to meet the demands of current economic development, power supply enterprises should also change the internal business concepts as well as the scheme so as to formulate appropriate and strategic development plans with constant improvement on power structure. In this paper, the marketing status of power system and the basic theories of differentiated service will be elaborated so as to propose concrete marketing strategies for differentiated services in the end.
机译：随着国家垄断，产业垄断和资源垄断的突破，电力企业之间的竞争变得越来越激烈。 在这种经济环境下，它只无法通过依靠合格的电力服务来适应客户的需求; 相反，通过提供差异化产品和服务，它已成为赢得竞争的关键手段。 同时，随着经营理念的变化，市场的发展布局也在一定程度上变化。 因此，为了满足当前经济发展的需求，供电企业也应该改变内部经营理念以及方案，以制定适当和战略发展计划，不断改进电力结构。 在本文中，将详细阐述电力系统的营销现状和差异化服务的基本理论，以提出差异化服务的具体营销策略。

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