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Study on the Application of Power Marketing Inspection in Marketing Management Information System

机译：电力营销检验在营销管理信息系统中的应用研究

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摘要

With the development of social economy as well as science technology, power enterprises are paying more attention to power marketing management so as to raise enterprises' core competitiveness. At present, marketing inspection has been widely applied to power management, which is good for conducting marketing inspection, reducing power marketing errors, improving quality of service, decreasing customer complaint, promoting business management and publicizing enterprise image. It is an important means for maximizing business interest with certain active effect on power management. However, there are many problems existing in Chinese power marketing inspection with serious effect on the development of Chinese power enterprises, which need to be solved necessarily. In this paper, the existing problems and resolutions are proposed for current power marketing inspection with certain related suggestions to administrate and control current power marketing inspection so as to standardize power industry and promote the marketing efficiency in power market.
机译：随着社会经济的发展和科学技术，电力企业正在重视电力营销管理，以提高企业的核心竞争力。目前，营销检验已被广泛应用于电源管理，这对于开展营销检验有益，降低电力营销错误，提高服务质量，减少客户投诉，促进业务管理和宣传企业形象。它是最大限度地利用对电源管理的某些主动效果最大化业务兴趣的重要手段。然而，中国电力营销检验存在许多问题，对中国电力企业的发展严重影响，必然需要解决。本文提出了现有的问题和决议，为当前的电力营销检查，以某些相关建议管理和控制当前电力营销检验，以便标准化电力产业，促进电力市场的营销效率。

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