The Belt and Road Initiative has positive influence on the development of many provinces and cities in China, for example, the Belt and Road Initiative promotes the development of tourism in Fujian Province, which is an important ecotourism province. This paper explores the development trend of tourism in Fujian Province under the Belt and Road Initiative, analyzes the current situation and existing problems of tourism service trade from the perspective of tourism brand building, types, popularization of high-speed rails. In order to promote the development of tourism in Fujian Province, this paper also proposes seven resolutions, such as optimizing industrial mechanism, perfecting planning and supervising mechanism, and combining the advantages of geographical position and tourism resource.
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