Research on the Impact of We Media Marketing on Brand Communication

机译：关于我们媒体营销对品牌沟通影响的研究

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The purpose of this paper is to investigate the impact of the We Media marketing on its own brand communication. By briefly describing the main content and development of We Media, we will introduce its influence as a new type of marketing tool for the enterprise, and further analyze the advantages and problems faced by We Media. This article believes that the We Media marketing launched by enterprise will help spread enterprise's own brand. This paper sums up the problems faced by enterprise in launching We Media marketing, helps enterprises to summarize issues in the media marketing process, and analyze their own shortcomings in a timely manner. At the same time, this paper gives corresponding solutions and suggestions when summarizing the problems, which will help companies to solve related problems.

机译：本文的目的是调查我们媒体营销对自己品牌沟通的影响。通过简要描述我们媒体的主要内容和发展，我们将作为企业的新型营销工具引入其影响，并进一步分析了我们媒体所面临的优势和问题。本文认为，企业推出的我们媒体营销将有助于传播企业自有品牌。本文总结了企业在推出我们媒体营销时面临的问题，帮助企业总结媒体营销过程中的问题，并及时分析自己的缺点。与此同时，本文在总结问题时提供了相应的解决方案和建议，这将有助于公司解决相关问题。

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来源
《International Conference on Management, Education and Social Science》|2018年|615p|共6页
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作者
Yingqiang Wu; Zeping Tong; Chaojie Liu; Yuchuan Xiao;
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原文格式 PDF
正文语种
中图分类 C1-53;
关键词
We Media; Marketing; Social networking; Brand communication;

机译：我们媒体;营销;社交网络;品牌沟通;

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Research on the Impact of We Media Marketing on Brand Communication

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