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Study on Pricing Decisions of Cold-chain Logistics under Imperfectly Competitive Market

机译：不完全竞争市场下冷链物流定价决策研究

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Cold-chain logistics exists throughout people's daily life. Numerous cold-chain logistics enterprises continuously look for methods of cost reduction and profit increase costs in business process. Pricing is the most important part involving each enterprise which participates in the whole process of distribution supply chain. Based on Stackelberg Game Theory, this paper introduced the fourth party logistics as the service provider of cold-chain logistics and studied retailer and the fourth party logistics' pricing strategies. Results show that cold-chain supply chain with centralized decision-making earns more profits than non-cooperative game decentralized decision-making. Example results have proved the effectiveness of the conclusion.
机译：冷链物流遍布人们的日常生活。 众多冷链物流企业不断寻找成本降低和利润提高业务流程的方法。 定价是涉及参与整个分销供应链的企业的最重要部分。 本文基于Stackelberg博弈论，介绍了第四党物流作为冷链物流服务提供商，研究零售商和第四派对物流的定价策略。 结果表明，冷链供应链具有集中决策，而不是非合作博弈分散决策的利润更多。 结果证明了结论的有效性。

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