The research question responds to the call for education to be effective, progressive but also serve the community. We implemented BDS, a non-digital board game simulation to determine if the participants perceived the same game features as favourably compared to a digital game-based simulation. It is of importance to determine if a manual game can create an effective learning environment, motivate participants and hold their attention. From the data gathered, we made some tentative generalisations. It appeared evident that the board game simulation is valuable in creating a better understanding of how a start-up operates and grows. All three groups agreed that the game features presented were adequate and all felt that the game was challenging, the tasks were clearly defined, they received feedback on their performance, gained insight in a "real start-up" and it provided the opportunity to collaborate. It is interesting to see that the post-graduate group, with more experience than the other two groups, strongly agreed that the game provided them insight into a real start-up. Furthermore, the perceived opportunity for collaboration with others and the interaction around the table were high in all groups, but the highest in the third-year group.
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