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Research on the Application of WeChat Public Platform in the Management of College Students under the New Era Background: —taking Shandong Technology and Business University as an example

机译：微信公共平台在新时代大学生管理中的应用研究： - 山东科技与商务大学为例

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摘要

New media, as an emerging media form developed after traditional media such as radio and television, has become an important factor that can not be ignored by the characteristics of super interaction, immediacy, personalization and socialization. The WeChat public platform in the perspective of new media plays an important role in college students' ideological and political education. It has gradually become the carrier of ideological and political education in colleges and universities, and has become an important position for ideological and political education. This research system elaborates the opportunities and challenges brought about by the WeChat public platform to the management of college students, and explores and analyzes the effect of the WeChat public platform on the ideological and political education of college students. At the same time, combined with the research conducted by the author on the WeChat platform over the past year, the application of the WeChat public platform in the management of college students can be explored deeply.
机译：新媒体，作为一个新兴的媒体形式的传统媒体，如广播，电视之后的发展，已成为不能由超级互动性，即时性，个性化和社会化的特征被忽略的重要因素。在新媒体的角度来看微信公众平台在大学生思想政治教育的重要作用。它已逐渐成为高校思想政治教育的载体，已成为思想政治教育的重要地位。本研究系统阐述所带来的微信公众平台，以高校学生管理中的机遇和挑战，探讨和分析的影响对大学生的思想政治教育微信公众平台。与此同时，与笔者在过去一年的微信平台上进行的研究相结合，对应用微信公众平台，在校大学生的管理可以深刻探讨。

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