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首页> 外文会议>International conference on information technology and industrial engineering >Study on the E-Commerce in Zhejiang: A Case Study of Yi Wu Non-woven Handbags
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Study on the E-Commerce in Zhejiang: A Case Study of Yi Wu Non-woven Handbags

机译：浙江电子商务研究 - 以彝族无纺布手袋为例

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摘要

Zhejiang province has a large number of small and medium enterprises(SMEs) and is one of the most developed areas of E-commerce in china. In the past literature, although there are more references to the contents of e-commerce for SMEs, but these studies are mostly web-based marketing, logistics, payment, technical support and other general issues, it is deficiency from the industry point of view to analyze the case that SMEs use e-commerce platform. This paper studies the online marketing of Yiwu non-woven handbag companies though Alibaba, Taobao, Dunhuang Network. It is illustrated that how those companies explore their markets by network marketing. The purpose of this study is to provide some experiences of developing E-commerce for other SMEs both in Zhejiang and other parts of China. Pointed out that there is still much room for development for the domestic e-commerce platform such as Taobao , Alibaba, Dunhuang to meet non-woven bag SMEs.
机译：浙江省拥有大量中小企业（中小企业），是中国最发达的电子商务领域之一。在过去的文献中，虽然更多的参考资料是中小企业的电子商务的内容，但这些研究大多是基于网络的营销，物流，支付，技术支持等一般问题，它来自行业的观点缺乏缺陷分析中小企业使用电子商务平台的情况。本文研究了义乌无纺布公司虽然阿里巴巴，淘宝，敦煌网络。有人说明这些公司如何通过网络营销探索其市场。本研究的目的是为浙江和中国其他地区的其他中小企业提供一些经验。指出，淘宝，阿里巴巴，敦煌等国内电子商务平台仍有很大的发展空间，以满足无纺布中小企业。

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