Identifying the quality evaluation indicator of CRM using an extended DEMATEL method

机译：使用延长的Dematel方法识别CRM的质量评估指标

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The quality evaluation indicator system of CRM(Customer Relation Management) is the basis of understanding their business capacity for commercial banks. First, the quality evaluation indicator system is constructed; then, corresponding analysis model is suggested by the DEMATEL(Decision Making Trial Evaluation Laboratory) method based on interval scales. Finally, the total degrees of given and received influences, the degree of cause and the importance grade are analyzed.

机译：CRM质量评估指标体系（客户关系管理）是了解商业银行业务能力的基础。首先，构建质量评估指标系统;然后，基于间隔尺度的Dematel（决策试验评估实验室）方法提出了相应的分析模型。最后，分析了给出和接受影响的总和，原因程度和重要性等级。

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《International Conference on Computer Communication Sciences》|2015年||共4页
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Li Ya Qun; Duan Wan Chun;
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正文语种
中图分类计算技术、计算机技术;
关键词
Banking; Computers; Customer relationship management; Gold; Information management; Yttrium; CRM; DEMATEL; interval scales; quality evaluation indicator;

机译：银行业务;计算机;客户关系管理;金;信息管理;钇;CRM;DEMATEL;间隔尺度;质量评估指标;

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Identifying the quality evaluation indicator of CRM using an extended DEMATEL method

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