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Innovation and reform of enterprises in the era of Internet - Based on the research of real estate industry

机译：基于房地产业研究的企业创新与改革

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China's economy is in the conversion process. The real estate industry has to understand and embrace the Internet from the new phase. The core of the real estate industry is changing, the market demand is shifted from the traditional residential level demand to a higher level of life demand. And the Internet can change the way of information acquisition and communication, the aggregation and integration of effective demand information. In this essay, through the analysis of the impacts of the Internet to the real estate industry, the Internet has changed the consumption trend, the key link of marketing and consumer demand. The internal problems and external pressure promote the traditional real estate companies to transform in order to maintain and enhance competitiveness. According to the real estate enterprise internal and external condition, the article puts forward two major directions: to change the marketing approach and to improve the management and cross-border diversified layout.
机译：中国的经济处于转换过程中。房地产业必须从新阶段了解并拥抱互联网。房地产业的核心正在发生变化，市场需求从传统的住宅水平的需求转向更高的生活需求。互联网可以改变信息获取和通信的方式，聚合和有效需求信息的集成。在本文中，通过分析互联网对房地产业的影响，互联网改变了消费趋势，营销和消费需求的关键环节。内部问题和外部压力促进了传统的房地产公司转变，以维持和提高竞争力。根据房地产企业内部和外部条件，文章提出了两个主要方向：改变营销办法并改善管理和跨境多元化布局。

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