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Study on the path of cultural communication of the short videos on Shenyang Palace Museum cultural relics derivatives

机译：沉阳宫博物馆文物衍生品文化交流路径研究

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Under the background of new cultural industry, short video, as an important carrier of cultural industry, has injected fresh blood into its development. Based upon the online data report, taking the cultural spread of the cultural relics derivatives of the Shenyang Palace Museum as the main as the study object, this paper analyzes the advantages of cultural communication that the communication mechanism of the short video platform produces, combs and analyzes the video data of Shenyang Palace Museum on the short video platform. Finally, on the basis of the good-quality dissemination mechanism of the short video platform, this paper studied the cultural dissemination path of the cultural relics of the Shenyang Palace Museum from four perspectives: IP construction, content production, cultural dissemination, and remaining users.
机译：在新的文化产业的背景下，短视视频作为文化产业的重要载体，将新鲜血液注入其发展。 根据在线数据报告，以沉阳宫博物馆的文物衍生物的文物衍生品作为研究对象的主要文物衍生物，分析了文化交际的优势，即短视平台的沟通机制生产，梳理和梳理 分析了沉阳宫博物馆在短视频平台上的视频数据。 最后，在短视频平台的优质传播机制的基础上，本文研究了沉阳宫博物馆文物文物的文化传播路径，从四个视角：知识产权施工，内容生产，文化传播，剩余用户 。

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