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首页> 外文会议>International Conference on Business Management and Electronic Information >Measurement and management on the customer-based brand equity
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Measurement and management on the customer-based brand equity

机译：基于客户的品牌股权的测量与管理

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摘要

As the most precious equity in the business operating, brand equity is the most forceful weapon in market competition as well. For the past few years, brand equity has become the hotspot topic in the marketing field. The paper discusses the relationship within brand equity, brand asset and brand value based on summarizing related conceptions about brand equity; does research on brand equity measurements from the perspective of customer elements angles, summarizes and concludes typical methods and technical courses of brand equity measurements at home and abroad; and puts forward several aims at customer's brand equity management countermeasures in the end. This electronic document is a “live” template.
机译：作为业务中最宝贵的股权，品牌股权也是市场竞争中最有力的武器。 在过去几年中，品牌股权已成为营销领域的热点主题。 本文讨论了品牌股权，品牌资产和品牌价值的关系，基于概述了与品牌股权的相关概念; 从客户元素角度的角度来研究品牌股权测量的研究总结和结束于国内外品牌股权测量的典型方法和技术课程; 最后提出了客户品牌股权管理对策的几个目标。 这个电子文件是A＆＃x201c; live＆＃x201d; 模板。

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