Research on E-sports Promotion in Terms of Cross-cultural Communication : ——Case Study of Honor of Kings' Silk Road E-sports Tournament (SRET)

机译：跨文化传播视角下的电子竞技推广研究——以“国王丝绸之路电子竞技锦标赛”为例

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From the perspective of the current scale and future cultural value, it can be predicted that e-sports will become a new model path to carry and export Chinese culture. Game developers pay more and more attention to the expression of traditional culture in game products. The combination of game product marketing and the promotion of E-sports events has a positive effect on the spread of traditional culture. In this paper, SRET of Honor of Kings is taken as an example to analyze its current dilemma in cross-cultural communication and explore the practical promotion strategy of domestic e-sports events.

机译：从目前的规模和未来的文化价值来看，可以预见，电子竞技将成为传承和输出中国文化的新模式路径。游戏开发者越来越重视传统文化在游戏产品中的表达。游戏产品营销与电子体育赛事的推广相结合，对传统文化的传播有着积极的影响。本文以《国王荣誉赛》为例，分析了其目前在跨文化交际中的困境，探讨了国内电子竞技赛事的实际推广策略。

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《International Conference on Information Technology and Contemporary Sports》|2021年|133-136|共4页
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Li Yingji;
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Industries; Games; Organizations; Predictive models; Cross-cultural communication; Internet; Cultural differences;

机译：行业;游戏;组织;预测模型;跨文化交际;互联网文化差异;

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Research on E-sports Promotion in Terms of Cross-cultural Communication : ——Case Study of Honor of Kings' Silk Road E-sports Tournament (SRET)

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