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首页> 外文会议>Wuhan International Conference on E-Business >The Feasibility and Strategy Studies on Marketing the Yangtze Cruising Products through Internet: A Case Study of the Tourism Website Owned by the Biggest Cruise Ship Corporation CCOTC (Changjiang Cruise Overseas Travel Corporation) on the Yangtze River
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The Feasibility and Strategy Studies on Marketing the Yangtze Cruising Products through Internet: A Case Study of the Tourism Website Owned by the Biggest Cruise Ship Corporation CCOTC (Changjiang Cruise Overseas Travel Corporation) on the Yangtze River

机译：通过互联网营销长江巡航产品的可行性与战略研究 - 以股份有限公司（长江邮轮海外旅游集团）在长江上最大的游轮公司拥有的旅游网站

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摘要

Tourism e-commerce is the integrated combination of electronic and tourism commerce, providing through internet tour products and service which meet the market demand. In this strategy the internet is the approach, and the tourism commerce activity is the core. However, as far as the present status of the Yangtze cruising products is concerned, there are some serious problems in the process of developing the on-line marketing for tourism, this has not only hindered the implementation of the tourism e-commerce on the Yangtze cruising products, but also restrained the development of the Yangtze cruise industry. This paper takes the tourism website owned by the biggest cruise ship corporation (CCOTC) on the Yangtze River as an example, and has studied the advantage and approach for the Yangtze cruise industry to develop the tourism e-commerce and proposed some relevant strategies.
机译：旅游电子商务是电子和旅游商业的综合组合，提供符合市场需求的互联网旅游产品和服务。 在这一战略中，互联网是一种方法，旅游商业活动是核心。 然而，就长江巡航产品的现状而言，在开发旅游营销的过程中存在一些严重的问题，这不仅阻碍了在长江上实施旅游电子商务的实施 巡航产品，但也抑制了长江邮轮行业的发展。 本文以长江上最大的游轮公司（CCOTC）拥有的旅游网站作为一个例子，研究了长江邮轮业的优势和方法，以开发旅游电子商务，提出了一些相关策略。

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