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Individualised Product Portrayals in theUsability of a 3D Embodied Conversational Agent in an eBanking Scenario

机译:在Ebanking情景中,个性化产品在纯粹的3D体现的会话代理人的描绘

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A cohort of 65 participants interacted with an extrovert male Embodied Conversational Agent (ECA) in four individualised product portrayals. Results suggest that customers respond more positively to portrayals by ECAs of savings account product offers in contrast to investment account product offers, both in terms of usability and relevance.
机译:65名参与者的队列与四个个性化产品描绘中的外向男性体现的会话剂(ECA)互动。结果表明,客户对储蓄账户产品的储蓄账户产品提供更积极地对其进行对比,与投资账户产品提供,无论是可用性和相关性。

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