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Affecting the Behavioural Intention to Use Electronic Banking Services Among Users in Yemen: Using an Extension of the Unified Theory of Acceptance and Use of Technology

机译:影响也门用户中使用电子银行服务的行为意图:利用统一接受和使用理论的延伸

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E-banking offers services to those under its jurisdiction, where they can benefit from all the electronic transactions with the E- banking. Most studies that look into usage models have not been tested extensively in developing countries, with inconsistent results noted in instances where these models have been tested in developing countries. Even among developing countries in the same region, there are many differences - economic, cultural, political, and demographic-features. This study keen to suggest a model that will increase the usage of E- banking services in developing countries. The pro-posed model may facilitate the understanding of how certain factors can affect the level of usage of E- banking government services in Yemen. The main objective of this study is to gauge the possible antecedents of E- banking services usage by working on a new model based on UTAUT model as well as to answer the research questions posed. This study applied a quantitative research methodology, which includes a numerical measurement and analysis of the factors which influence adoption. In this study, survey questionnaires which involved 393 respondents were be adopted to aggregate the results. The investigation seeks to identify whether variables – Culture, IT support, Familiarity, Performance Expectancy, Social Influence, Facilitating Conditions and Effort Expectancy with the behavioural intention of E-banking services in Yemen. The results show that culture, IT support, familiarity, performance expectancy, social influence, facilitating conditions and effort expectancy were found to positively affect with the behavioural intention of E-banking government services in Yemen.
机译:电子银行为其管辖范围提供服务,在那里他们可以从中受益于电子银行的所有电子交易。大多数研究使用模型的研究尚未在发展中国家广泛测试,在发展中国家在发展中国家测试的情况下,在实例中指出的结果不一致。即使在同一地区的发展中国家,也存在许多差异 - 经济,文化,政治和人口统计。这项研究热衷于建议一个模型,将增加发展中国家的电子银行服务的使用情况。 Pro-Pro-ite型号可以促进理解某些因素如何影响也门电子银行政府服务的使用程度。本研究的主要目的是通过在富特模型的新模型上工作以及回答提出的研究问题,衡量电子银行服务使用的可能前提。该研究应用了定量研究方法,包括数值测量和分析影响采用的因素。在本研究中,参与393名受访者的调查问卷将被采用汇总结果。该调查旨在确定变量 - 文化,IT支持,熟悉,性能预期,社会影响力,促进条件和努力预期,延期,延期了也门电子银行服务的行为意图。结果表明,发现文化,熟悉,绩效期望,社会影响力,促进条件和努力延期,对也门电子银行政府服务的行为意图产生积极影响。

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