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The Future of E-Commerce in the Publishing Industry

机译：出版业电子商务的未来

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摘要

In comparison to conventional book-printed content, electronic "publishing" has allowed users to import files to either a personal computer or an e-book reader to read text in a digital format. Reduced printing costs and reduced time to market by streamlined drafting, proofing, and printing methods are the benefits of the publishing industry over the conventional printed book (p-book). It prevents binding, distribution and shipping. The intent of this paper is to explore the strategic use of e-commerce in the transformation of the publishing industry. The first part of the paper discusses the strategic use of e-commerce/Web-Based Business in the transition from a single distribution channel mass producer of printed books to a multiple distribution channel that will include e-books and print on demand technology in the publishing industry. Emphasis is put on management techniques in the global marketplace for the use of emerging information technologies. The second section of this paper addresses the transfer in competitive influence between the different levels of the supply chain of the publishing industry, including the latest trends in electronic publishing from the stakeholders' point of view. Expected to serve as the base for development within the digitized print industry. As e-publishing becomes popular and moves towards maturity, to allow a "mainstream" status, common standards must emerge and combine.
机译：与传统的书籍印刷内容相比，电子“Publishing”使用户可以将文件导入个人计算机或电子书阅读器以以数字格式读取文本。通过简化的起草，打样和印刷方法降低了印刷成本并减少了市场的时间是出版业对传统印刷书（P-Book）的益处。它可以防止绑定，分配和运输。本文的目的是探讨电子商务在出版业转型方面的战略使用。本文的第一部分讨论了电子商务/基于网络的业务在从单一分销渠道大量生产商转换到多个分销渠道的战略使用，包括电子书和在需求技术上打印出版业。强调全球市场的管理技术，用于使用新兴信息技术。本文的第二部分涉及出版业供应链的不同层次之间的竞争影响，包括利益相关者的观点中电子出版的最新趋势。预计将作为数字化印刷行业的发展基础。由于电子出版物变得流行并走向成熟，以允许“主流”地位，必须出现共同标准并结合。

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